BY VALERIE HAWLEY
WHY ME
FROM VISION TO EXECUTION WITH PURPOSE
Connecting strategy, communications, and organizational leadership to drive growth, align teams, and create measurable impact.
My Approach
I approach strategy as an interconnected system rather than a collection of isolated initiatives. Every tactic, objective, and campaign is intentionally designed to support broader organizational goals, operational realities, and long-term strategic priorities.
Whether developing a recruitment campaign, communication strategy, organizational initiative, or growth plan, I focus on aligning audience engagement, messaging, operations, staffing, infrastructure, and measurable outcomes into a connected strategic framework.
Systems-level Priorities
Organizational Strategy
Department Goals
Strategic Plans & Campaigns Including Objectives & Metrics
INTEGRATED LEADERSHIP ACROSS BRAND, GROWTH & STRATEGY
EXECUTIVE LEADERSHIP PILLARS
STRATEGIC GROWTH & AUDIENCE ENGAGEMENT
Driving measurable growth through audience insight, integrated engagement strategies, and data-informed initiatives that strengthen awareness, connection, and conversion.
BRAND & COMMUNICATION LEADERSHIP
Building cohesive brands, messaging, and storytelling strategies that create clarity, strengthen trust, and connect organizations with their audiences.
ORGANIZATIONAL STRATEGY & INNOVATION
Aligning people, priorities, and systems to support organizational growth, strategic transformation, and long-term execution.
ABOUT ME
BIG-PICTURE THINKING.
DETAIL-DRIVEN EXECUTION.
I help organizations connect vision, brand, communications, and growth strategies into cohesive experiences that move people and initiatives forward. My work blends strategic leadership with hands-on execution to create meaningful, measurable impact.
Impact
Exceeding Goals
Facts & Figures
181%
Increase in Giving
Achieved through strategic campaign and engagement initiatives.
33%
Increase in New Student Enrollment
Driven through integrated marketing strategy and communications campaigns.
$15M
University Funding Secured
Through data-driven strategy and executive budget presentation.
63%
Reduction in Marketing Spend
Improved efficiency while sustaining measurable results.
TESTIMONIALS
WHAT ARE PEOPLE SAYING
“With a remarkable blend of creativity and strategic vision, Valerie consistently sees the big picture while crafting clear, actionable paths to exceed objectives. She excels at drilling down into the details, ensuring that every aspect is meticulously planned and executed. Her ability to unite all necessary teams and develop creative plans that are both beautifully designed and highly effective makes her an invaluable asset in reaching and engaging the target audience with precision and impact.”
Michelle Mohr Carney,
School of Social Welfare Dean
Founding Vice Provost for Jayhawk Global
University of Kansas
“Valerie is the type of teammate every organization needs—she’s not only incredibly talented but also goes above and beyond to ensure the success of any project. Her innovative ideas, precise attention to detail, and creative solutions consistently elevate the team’s work to the next level. Valerie has a unique ability to break down complex challenges and develop strategies that are both practical and visionary. She brings out the best in those around her, contributing far more than her role might demand. Her work is always of the highest quality, and her dedication to excellence is unmatched.”
Amy Mendenhall,
Vice Provost for Faculty Affairs
University of Kansas
“Valerie develops comprehensive strategies that align with organizational priorities and effectively addresses challenges. She brings fresh perspectives and creative solutions to our team, fostering innovation and improving processes. Valerie is trustworthy, professional, and a joy to be around!”
Laura Diede,
Director
Center for Online and Distance Learning
University of Kansas
PARTNERS & INDUSTRIES
PROUD TO WORK WITH
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