UNIVERSITY OF KANSAS
JAYHAWK GLOBAL

FOUNDING A NEW DIVISION

Due to my ability to grasp the big picture while breaking it down into detailed, actionable steps, and my relentless problem-solving mindset, I was invited to help establish Jayhawk Global—the University of Kansas’ new education innovation center. This department aims to deliver innovative, accessible, and flexible learning solutions for individuals at every stage of their educational journey.

Foundational Strategic Plan

I collaborated with the Founding Vice Provost to write the vision, mission, and guiding principles for Jayhawk Global, and then used these to author the foundational strategic plans that set the long-term direction for the organization.

VIEW FOUNDATIONAL STRATEGIC PLAN →

Operational Excellence

I established workflows defining roles and responsibilities for Jayhawk Global and its partners, supported by visual aids and a project management system to enhance efficiency. I also collaborated with key units to design and implement targeted recruitment and marketing strategies.

Jayhawk Global
In Progress

I am actively researching and developing new strategic initiatives for Jayhawk Global, presenting them to the Vice Provost and unit directors. These initiatives ensure that each unit’s plan aligns with the university’s and KBOR’s strategic goals, while maintaining consistent university branding and identifying unique branding elements to help each unit stand out in its target markets.
I am working with the Kansas Fire and Rescue Training Institute, a state-funded organization, to develop a strategic plan that helps them define their identity within Jayhawk Global while aligning with the university’s One KU initiative. I will be guiding them in these efforts when needed, helping them conduct SWOT analyses, gather input through surveys, focus groups, and one-on-one meetings, and lead strategic planning discussions. My focus is on assisting them in understanding their role within Jayhawk Global while finding a balance between maintaining their unique identity and contributing to the larger university mission.
In parallel, I coordinate with directors and program managers for Jayhawk Continuing Education professional programs to facilitate strategic planning, guiding and providing consultation throughout the process. I assist by writing strategies, setting objectives, and developing tactics to help achieve those goals. Additionally, I lead the creation and implementation of integrated marketing efforts, coordinating strategies that align with university objectives and analyzing data to refine our approach. Through close collaboration, I ensure each program’s vision is fully represented and effectively positioned in the market.
The original goal for the new division at Jayhawk Global was to establish a department dedicated to helping academic units create high-quality online programs, as well as to support their promotion and ongoing success. During the initial phase, I developed detailed workflows, reviewed and updated KU policies, and collaborated with our central marketing, enrollment management, student success teams, and academic units to create effective marketing recruitment strategies and student success models. These initiatives aimed to ensure students thrived once they arrived on campus. As these projects were solidified, my role has evolved to focus more on strategic development, including creating strategic enrollment plans and staying aligned with online market trends and the needs of businesses and communities.

Over the past two years, Jayhawk Global has emerged as a leader in educational innovation, becoming a center for cutting-edge and non-traditional learning methods. To keep pace with the evolving educational landscape, I was thrilled to contribute to Jayhawk Global’s commitment to adaptability and progress. One key initiative was the introduction of Jayhawk Flex, a competency-based programming format. I have provided support in marketing, student success, and communications for these programs, both before and after their launch.

UNIVERSITY OF KANSAS
SCHOOL OF SOCIAL WELFARE

Vision Redefined

In 2016, the School of Social Welfare undertook an important initiative—rethinking what we stood for and what message we wanted to communicate to the world and our students. To ensure our identity aligned with stakeholder perceptions, we held a retreat with all internal stakeholders to begin the discovery process.

The outcome of the retreat was a guiding statement, “Transformational Social Work: Educating and Research to Change the World,” which would help unify all the work to follow.

Visioning Team: Leading Change

I was honored to be selected as part of the Visioning Team, alongside the Associate Deans for Research and Academic Programs. Our mission was to guide the school toward a refreshed vision that would strengthen our image and move us forward.

Transformational Social Work statement and diagram that
helped guide our visioning and mission revision process.

Discovery Phase

Our goal was to gather data from all stakeholders that would vet the Transformational Social Work statement and provide insights and inform the creation of the Value Star. This framework distilled the school’s strengths and weaknesses into a clear, one-page layout.

We gathered insights from three key sources: a new stakeholder survey, past surveys conducted over the prior three years, and stakeholder focus groups.

Innovations

As a member of the Visioning Team, I contributed by mapping the innovations from the focus groups to the Transformational Social Work diagram and Value Star framework. I then created customized PowerPoint presentations to clearly show how each group’s ideas connected to the broader vision. I customized each presentation to match the specific audience, making sure the content was relevant and clearly showed how each innovation aligned with our strategic goals.

PRESENTATION FOR STUDENT SERVICES →

PRESENTATION FOR PROGRAM DIRECTORS →

Mission Revision

The Visioning Team also participated in the Mission Revision Committee, which included members from all levels of the organization, selected through nomination and election processes led by the Visioning Team. During this phase, we revised the vision, mission, and guiding principles based on feedback from the visioning process. After the committee drafted a revision, it was reviewed by the same focus groups involved in the discovery phase. Once finalized, the draft was approved by the faculty governing board, and I was responsible for ensuring its widespread distribution and adoption throughout the organization.

Strategic Plan & Designs

Wrote plan in coordination with the Dean and designed the book. See full document.
Designed a smaller promotional piece that highlighted the basics of the plan. See full document.
Assisted writing the tagline and promise.

CITY OF OVERLAND PARK
OVERLAND PARK FIRE DEPARTMENT (OPFD)

OPFD Strategic Plan

I had the privilege of supporting the Overland Park Fire Department with their branding and strategic planning, offering my expertise pro bono. In this collaboration, I provided guidance on their SWOT analysis and helped them refine their research into key tasks aligned with clear strategic initiatives, goals, and objectives. I also designed the visual layout for their strategic plan and developed templates for additional documents, like the Standard of Cover, to complement the plan. Additionally, I trained one of their employees to use InDesign, equipping them to apply the templates and maintain consistent design in future documents. This project expanded my experience beyond the university, allowing me to strengthen their brand identity while guiding them through focused, actionable planning. Attending their Commission on Fire Accreditation International candidate hearing, where they secured reaccreditation, was a powerful moment to witness the culmination of our work. It was a meaningful opportunity to broaden my professional reach.

VIEW COMPLETED STRATEGIC PLAN →

Design & Training

I designed a template for the Standard of Cover, so they could create internally and carry the branding across from Strategic Plan to the Standard of Cover. See full document.
I provided training for InDesign, the template, and the branding, so OPFD could carry the branding into future documents. See full Standard of Cover that was designed by their internal employee using the template that I created.